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Unit 1 Bircherley Green Shopping Centre Hertford Hertfordshire SG14 1BN

3/25/0822/ADVAdvertisement ConsentPending Decision

Proposal

3 x Externally illuminated fascia signs and 2 x external illuminated projection signs.

Received
9 May 2025
Decided
22 August 2025 · Grant Consent w Conds (LBC & ADV)
Decision level
Delegated (officer decision)
Public comments
3
Ward
Hertford Castle
Approximate location: the centre of the postcode, not the exact property.
  1. Received9 May
  2. Validated12 Jun
  3. Consult.19 Aug
  4. Target7 Aug
  5. Decided22 Aug

Decided in 71 days (council typically 63)

9 weeks typical decision time in East Hertfordshire89% of advertising applications approved

This is an advertising consent application at Unit 1 Bircherley Green Shopping Centre Hertford Hertfordshire SG14 1BN. East Hertfordshire has handled 417 applications of this type and approves 80% of them, typically deciding them in 56 days. This one was decided in 105 days, 7 weeks longer than East Hertfordshire's median. The site is in the Hertford conservation area, with 20 listed buildings nearby. There has been 1 other application at this address. In the past year there have been 93 applications across Hertford Castle. We hold 2,834 applications in total for the SG14 postcode area.

Application Details

Reference
3/25/0822/ADV
Address
Unit 1 Bircherley Green Shopping Centre Hertford Hertfordshire SG14 1BN
Postcode
SG14 1BN
Local Authority
East Hertfordshire
Application Type
Advertisement Consent
Scale / Size
Small
Decision Status
Conditions
Current Status
Decided
Ward
Hertford Castle
Parish
Hertford Town Council

Applicant & Agent

Agent Address
The Wenta Business Centre 1 Electric Avenue Innova Park Enfield EN3 7XU

Planning Application Dates

Date Received
9 May 2025
Target Decision Date
7 August 2025
Date Decided
22 August 2025
Date Validated
12 June 2025
Date Submitted
9 May 2025
Last Date for Comments
19 August 2025

Planning Decision

Decision
Grant Consent w Conds (LBC & ADV)
Decided By
Delegated Decision
Statutory Period
56 days

Publicity

Appeal

Additional Information

Planning Portal ID
PP-14005364
Comments
3
Documents
22
Constraints
11
Coordinates
51.797260, -0.076890
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: East Hertfordshire

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Associated applications

  1. 2025
    9 May

    Installation of an internal kitchen extraction system, terminating at the roof via a flue riser. Installation…

    ApprovedFull ApplicationFiled alongside3/25/0821/FUL
  2. 2025
    9 May

    3 x Externally illuminated fascia signs and 2 x external illuminated projection signs.

    This applicationApprovedAdvertisement consent3/25/0822/ADV

Planning constraints

Designations that overlap or adjoin the site outline.

  • Conservation area: Hertford
  • Listed building: Grade II: 27 and 29, Railway StreetOn or next to this site · +1 more
  • Brownfield land register: 8 - 12 Railway Street, Hertford, SG14 1BGRegister site at or near this address
  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: Article 4 directions. Ask the council if these matter.

Possibly incomplete for this council: tree preservation orders.

Also checked, none recorded (19)

flood storage areas, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

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