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Beefeater And Premier Inn New Build Bircherley Street Hertford SG14 1BU

3/18/0177/ADVAdvertisement ConsentWithdrawn

Proposal

4 No. internally illuminated fascia signs, 1 No. non illuminated directional sign and 4 No. internally illuminated projecting signs.

Received
27 January 2018
Decided
29 March 2018 · Application Withdrawn by Applicant/Agent
Public comments
6
Ward
Hertford - Castle
Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

  1. Received27 Jan
  2. Validated16 Feb
  3. Consult.29 Mar
  4. Target
  5. Decided29 Mar

Decided in 41 days (council typically 63)

9 weeks typical decision time in East Hertfordshire89% of advertising applications approved

This is an advertising consent application at Beefeater And Premier Inn New Build Bircherley Street Hertford SG14 1BU. East Hertfordshire has handled 417 applications of this type and approves 80% of them, typically deciding them in 56 days. This one was decided in 61 days, 5 days longer than East Hertfordshire's median. The site is in the Hertford conservation area, with 12 listed buildings nearby. There are no previous applications recorded at this address. We hold 2,834 applications in total for the SG14 postcode area.

Application Details

Reference
3/18/0177/ADV
Address
Beefeater And Premier Inn New Build Bircherley Street Hertford SG14 1BU
Postcode
SG14 1BU
Local Authority
East Hertfordshire
Application Type
Advertisement Consent
Scale / Size
Small
Decision Status
Withdrawn
Ward
Hertford - Castle
Parish
Hertford Town Council

Applicant & Agent

Agent Address
Bloxham Mill Bloxham Barford Rd Banbury OX15 4FF United Kingdom

Planning Application Dates

Date Received
27 January 2018
Date Decided
29 March 2018
Date Validated
16 February 2018
Date Submitted
27 January 2018
Last Date for Comments
29 March 2018
Committee Meeting
25 March 2018

Planning Decision

Decision
Application Withdrawn by Applicant/Agent

Publicity

Appeal

Additional Information

Planning Portal ID
PP-06698915
Comments
6
Documents
14
Constraints
25
Coordinates
51.797688, -0.077002
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: East Hertfordshire

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Planning constraints

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)Part of the site
  • Conservation area: Hertford
  • Listed building: Grade II: Gateway to Lombard HouseOn or next to this site · +3 more
  • Brownfield land register: 8 – 12 Bull Plain, Hertford, SG14 1DTRegister site at or near this address

Not published by this council, so not checked: Article 4 directions. Ask the council if these matter.

Possibly incomplete for this council: tree preservation orders.

Also checked, none recorded (19)

flood storage areas, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

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