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Bp Connect 702 Mitcham Road Croydon CR0 3AB

26/01251/ADVConsent to display advertisementsRefused
Advertisement consent

Refused on 16 June 2026

2 reasons for refusal

Site boundary (council red line)

Proposal

Digital 48 sheet (billboard) advertisement (D-Poster) which will display multiple static advertisements on rotation (Dimensions measure 6m(w) x 3m(h) x 0.1m (d) and will be positioned 1.5m above ground)

Received
28 April 2026
Ward
West Thornton
  1. Received28 Apr
  2. Validated28 Apr
  3. Consult.
  4. Target23 Jun
  5. Decided16 Jun

Decided in 49 days (council typically 56)

About this application

This is an advertising consent application at Bp Connect 702 Mitcham Road Croydon CR0 3AB. Croydon has handled 126 applications of this type. This one was decided in 49 days, 7 days quicker than Croydon's typical decision time. There has been 1 other application at this address. In the past year there have been 84 applications across West Thornton. We hold 5,298 applications in total for the CR0 postcode area.

88% of advertising applications at London Borough of Croydon were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. The advertisement proposal by reason of its scale, design, form, and siting would result in a detrimental impact on the character, appearance and visual amenity of the local streetscene and the area thereby conflicting with Policies D4, D8 and of the London Plan 2021, Policies SP4, DM10, and DM12 of the Croydon Local Plan 2018
  2. The proposed advertisement due to its siting would result in a detrimental impact on highway and pedestrian safety as it has the potential to distract road users in close proximity to a zebra crossing, contrary to Policies SP4, SP8, DM12 and DM29 of the Croydon Local Plan (2018) and Policy T4 of the London Plan (2021).

From the council's decision notice.

Application details

Postcode
CR0 3AB
Application type
Consent to display advertisements
Scale / size
Small

Planning application dates

Date validated
28 April 2026
Consultation start
5 May 2026
Target decision date
23 June 2026

Applicant and agent

Agent address
Pembroke House 15 Pembroke Road Bristol BS8 3BA United Kingdom

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-14875171
Comments
0
Documents
11
Constraints
11

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (22)

flood storage areas, conservation areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Croydon

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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