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Pavement O/s 956 Brighton Road Purley CR8 2LP

25/03839/ADVConsent to display advertisementsRefused
Advertisement consent

Refused on 25 March 2026

1 reason for refusal

Site boundary (council red line)

Proposal

1no. digital 86" LCD display screen on the side of the communication hub unit.

Received
28 November 2025
Public comments
3
Ward
Purley And Woodcote
  1. Received28 Nov
  2. Validated1 Dec
  3. Consult.
  4. Target26 Jan
  5. Decided25 Mar

Decided in 114 days (council typically 56)

About this application

This is an advertising consent application at Pavement O/s 956 Brighton Road Purley CR8 2LP. Croydon has handled 126 applications of this type. This one was decided in 117 days, 9 weeks longer than Croydon's typical decision time. There has been 1 other application at this address. In the past year there have been 170 applications across Purley And Woodcote. We hold 2,481 applications in total for the CR8 postcode area.

88% of advertising applications at London Borough of Croydon were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. The development due to its size, design and illumination would dominate the immediate public realm and would be out of keeping with the character of the streetscene. The proposal would have a negative impact on the Local Heritage Area and the setting of a locally listed building at No. 960 Brighton Road. The development therefore conflicts with Croydon Local Plan (2018) Policies SP4, DM12 and DM18, London Plan (2021) Policy D8 and the Croydon Public Realm Design Guide (2019).

From the council's decision notice.

Application details

Postcode
CR8 2LP
Application type
Consent to display advertisements
Scale / size
Small

Planning application dates

Date validated
1 December 2025
Consultation start
12 December 2025
Target decision date
26 January 2026

Applicant and agent

Agent
JCDecaux
Agent address
991 GREAT WEST ROAD BRENTFORD TW8 9DN

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-14526010
Documents
13
Constraints
21

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)Part of the site

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (22)

flood storage areas, conservation areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2025
    28 Nov

    The installation of a multifunctional communication Hub including defibrillator and advertisement display.

    RefusedFull planning permissionFiled alongside25/03838/FUL
  2. 2025
    28 Nov

    1no. digital 86" LCD display screen on the side of the communication hub unit.

    This applicationRefusedAdvertisement consent25/03839/ADV

Source: Croydon

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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