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Pavement O/S Aldi Foodstore Limited 232 - 236 Addington Road South Croydon CR2 8LE

25/03118/ADVConsent to display advertisementsRefused
Advertisement consent

Refused on 26 January 2026

Council decision: Consent Refused (Advertisement)Delegated (officer decision)2 reasons for refusal

Site boundary (council red line)

Proposal

Two digital 75-inch LCD display screens, one on each side of the Street Hub unit.

Received
24 September 2025
Decision level
Delegated (officer decision)
Ward
Selsdon Vale And Forestdale
  1. Received24 Sep
  2. Validated25 Sep
  3. Consult.
  4. Target20 Nov
  5. Decided26 Jan

Decided in 123 days (council typically 56)

About this application

This is an advertising consent application at Pavement O/S Aldi Foodstore Limited 232 - 236 Addington Road South Croydon CR2 8LE. Croydon has handled 126 applications of this type. This one was decided in 124 days, 10 weeks longer than Croydon's typical decision time. There has been 1 other application at this address. In the past year there have been 44 applications across Selsdon Vale And Forestdale. We hold 4,684 applications in total for the CR2 postcode area.

88% of advertising applications at London Borough of Croydon were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Why it was refused

  1. The proposed advertisement due to its siting would result in a detrimental impact on pedestrian safety as it would impede pedestrian movement, contrary to Policy DM29 of the Croydon Local Plan (2018) and Policy T4 of the London Plan (2021).
  2. The development due to its siting would fail to be subordinate to the public pavement and would dominate the immediate public realm. The development would therefore be harmful to the visual amenity of the surrounding area and therefore conflicts with Croydon Local Plan (2018) Policy SP4, London Plan (2021) Policy D8 and the Croydon Public Realm Design Guide (2019).

From the council's decision notice.

Application details

Postcode
CR2 8LE
Application type
Consent to display advertisements
Scale / size
Small

Planning application dates

Date validated
25 September 2025
Consultation start
30 September 2025
Target decision date
20 November 2025
Permission expires
26 January 2031

Applicant and agent

Agent
Mitie
Agent address
Pacific House Atlas Business Park Simonsway Manchester M22 5PR

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-14220517
Comments
0
Documents
16
Constraints
13

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Brownfield land register: 230 Addington RoadRegister site at or near this address · +1 more
  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (21)

flood storage areas, conservation areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2025
    24 Sep

    The proposed installation of 1no. BT Street Hub.

    RefusedFull planning permissionFiled alongside25/03117/FUL
  2. 2025
    24 Sep

    Two digital 75-inch LCD display screens, one on each side of the Street Hub unit.

    This applicationRefusedAdvertisement consent25/03118/ADV

Source: Croydon

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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