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73 Aldgate High Street London EC3N 1BD

25/01665/ADVTAdvertisement ConsentRefused

Refused on 27 January 2026

Delegated (officer decision)1 reason for refusal

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Installation and display of one illuminated advertisement panel incorporating a portrait-format digital LED screen, measuring 7.5m in height and 5.0m in width, with the base of the display positioned 4.7m above ground level.

Received
28 November 2025
Decision level
Delegated (officer decision)
Public comments
2
Ward
Tower
Agent
Metropolis Planning
  1. Received28 Nov
  2. Validated2 Dec
  3. Consult.23 Dec
  4. Target27 Jan
  5. Decided27 Jan

Decided in 56 days (council typically 77)

About this application

This is an advertising consent application at 73 Aldgate High Street London EC3N 1BD. City of London has handled 531 applications of this type. This one was decided in 60 days, 2 weeks quicker than City of London's typical decision time. The site is in 5 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 152 applications across Tower. We hold 461 applications in total for the EC3N postcode area.

93% of advertising applications at City of London Corporation were approved. Across all application types, the council typically decides in about 11 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Why it was refused

  1. The proposed advertisement, by reason of its siting, size, and appearance is considered to be unacceptable on visual amenity grounds. The proposal would be an incongruous and visually intrusive feature, harming the visual amenity of the area and contrary to the City of London Local Plan Policies DM 10.6, DM12.1 and CS10, as well as Paragraph 141 of the NPPF.

From the council's decision notice.

Application details

Postcode
EC3N 1BD
Application type
Advertisement Consent
Scale / size
Small

Planning application dates

Date validated
2 December 2025
Consultation expiry
2 January 2026
Consultation start
2 December 2025
Consultation end
23 December 2025
Neighbour consultation start
5 December 2025
Neighbour consultation end
2 January 2026
Last date for comments
2 January 2026
Target decision date
27 January 2026
Committee meeting
27 January 2026

Applicant and agent

Applicant
Private applicant
Agent
Metropolis Planning
Agent address
Attn. Paul O'Neill 20-22 Wenlock Road, Suite LP59350 London N1 7GU

Planning decision

Case officer
Alice McDonald
Statutory period
56 days

Publicity

Last advertised
9 December 2025
Advertisement expiry
30 December 2025

Appeal history

6006579
Dismissed
Type: Commercial Appeals Service (Adverts)Procedure: Written RepresentationsDecision: 4 August 2026Dev Type: Householder developmentsReason: refused

Additional information

Planning Portal ID
PP-14488517
Documents
13

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (22)

flood storage areas, conservation areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: City of London

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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