W H Smith 192 - 194 High Street Cheltenham Gloucestershire GL50 1EP
Approved on 25 May 2023
Council decision: GrantDelegated (officer decision)
Boundary © HM Land Registry, © Ordnance Survey · details
This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.
Proposal
Replacement of internally illuminated fascia signage
- Received
- 24 April 2023
- Decision level
- Delegated (officer decision)
- Council
- Cheltenham Borough Council
- Ward
- College
- Agent
- Butterfield Signs Limited
- ReceivedReceived24 Apr
- ValidatedValidated25 Apr
- Consult.Consultation16 May
- TargetTarget Date20 Jun
- DecidedDecided25 May
Decided in 30 days (council typically 35)
About this application
This is an advertising consent application at W H Smith 192 - 194 High Street Cheltenham Gloucestershire GL50 1EP. Cheltenham has handled 231 applications of this type. This one was decided in 31 days, 4 days quicker than Cheltenham's typical decision time. The site is in the Central conservation area, with 19 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 109 applications across College. We hold 2,077 applications in total for the GL50 postcode area.
89% of advertising applications at Cheltenham Borough Council were approved. Across all application types, the council typically decides in about 5 weeks (median).
Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street
Application details
- Postcode
- GL50 1EP
- Application type
- Advertisement
- Scale / size
- Small
Planning application dates
- Date validated
- 25 April 2023
- Consultation expiry
- 25 May 2023
- Consultation start
- 25 April 2023
- Consultation end
- 16 May 2023
- Last date for comments
- 25 May 2023
- Target decision date
- 20 June 2023
- Permission expires
- 25 May 2028
Applicant and agent
- Agent
- Butterfield Signs Limited
- Agent address
- 174 Sunbridge Road Bradford BD1 2RZ
Planning decision
- Statutory period
- 56 days
Publicity
- Last advertised
- 4 May 2023
- Site notice start
- 4 May 2023
- Site notice end
- 25 May 2023
Site constraints
Designations that overlap or adjoin the site outline.
- Conservation area: Central Conservation Area
- Flood zone 1: Low probability (rivers and sea)
Possibly incomplete for this council: tree preservation orders.
Also checked, none recorded (21)
flood storage areas, Article 4 directions, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Planning history at this site
3 other applications at this property, newest first.
- 20253 Jun
Erection of internally illuminated fascia sign, internally illuminated projecting sign and 2no. non…
ApprovedAdvertisement consent25/00876/ADV - 200910 Jul
Installation of new ATM in shop front
ApprovedAdvertisement consent09/01027/ADV - 200910 Jul
Installation of new ATM in shop front
ApprovedFull Planning Permission09/01026/FUL
Source: Cheltenham
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Around this site
Nearby applications
- 192 - 194 High Street Cheltenham Gloucestershire GL50 1EP25/00876/ADV · AdvertisingApproved0.0 mi
- 192 - 194 High Street Cheltenham Gloucestershire GL50 1EP09/01026/FUL · FullApproved0.0 mi
- 192 - 194 High Street Cheltenham Gloucestershire GL50 1EP09/01027/ADV · AdvertisingApproved0.0 mi
- 6 Promenade Cheltenham Gloucestershire GL50 1LR09/00255/ADV · AdvertisingApproved0.0 mi
- 170 High Street Cheltenham Gloucestershire GL50 1EP04/01194/ADV · AdvertisingApproved0.0 mi
For applicants and trades
Contractors near this project
- Emf Renewables LtdVerifiedElectricianSolar Panel Installer4.6 mi
- U B E LightingElectrician0.2 mi
- Cavilock LtdDamp Proofing & Timber Treatment SpecialistsStructural Repair0.2 mi
- BST Electrical LtdCommercial & industrial electrical installationsFire Detection and Alarm Systems0.2 mi
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