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452 High Street Cheltenham Gloucestershire GL50 3JA

20/01442/ADVAdvertisementRefused
Advertisement consent

Refused on 22 October 2020

Council decision: RefusePlanning committee

Proposal

Replacement of an existing illuminated 48-sheet advertisement display with an illuminated 48-sheet digital advertisement display

Received
26 August 2020
Decision level
Planning committee
Public comments
8
Ward
St Peters
Agent
Turnkey Design Partnership Ltd
  1. Received26 Aug
  2. Validated27 Aug
  3. Consult.30 Sep
  4. Target22 Oct
  5. Decided22 Oct

Decided in 56 days (council typically 35)

About this application

This is an advertising consent application at 452 High Street Cheltenham Gloucestershire GL50 3JA. Cheltenham has handled 231 applications of this type. This one was decided in 57 days, 3 weeks longer than Cheltenham's typical decision time. The site is in the Central conservation area, with 2 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 23 applications across St Peters. We hold 2,075 applications in total for the GL50 postcode area.

89% of advertising applications at Cheltenham Borough Council were approved. Across all application types, the council typically decides in about 5 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
GL50 3JA
Application type
Advertisement
Scale / size
Small

Planning application dates

Date validated
27 August 2020
Consultation expiry
30 September 2020
Consultation start
9 September 2020
Consultation end
30 September 2020
Neighbour consultation start
9 September 2020
Neighbour consultation end
30 September 2020
Last date for comments
30 September 2020
Target decision date
22 October 2020

Applicant and agent

Agent
Turnkey Design Partnership Ltd
Agent address
The Cube 19 Love Lane Cirencester Gloucestershire GL7 1YP

Planning decision

Statutory period
56 days

Publicity

Last advertised
3 September 2020
Site notice start
3 September 2020
Site notice end
24 September 2020

Appeal

Appeal reference
20/00022/ADV1

Additional information

Planning Portal ID
PP-08578355
Documents
33
Constraints
8

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Conservation area: Central Conservation Area
  • Flood zone 1: Low probability (rivers and sea)

Possibly incomplete for this council: tree preservation orders.

Also checked, none recorded (22)

flood storage areas, listed buildings, Article 4 directions, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Cheltenham

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