BT Global Hub Sign At Backnang Square Chelmsford Essex

1. 1.Reason 1 Policy DP3(1) of the NPPF states development proposals should respond positively to their context (the history, character and features of the site and its setting), so that they integrate with and enhance their surroundings. Policy DP3(2) of the NPPF explains that development proposals should contribute to well- designed places and reflect relevant design principles, including: d. Movement; f. Public Space; g. Identity Policy DP3(3) of the NPPF states that development proposals should be refused, if without clear justification, they conflict DP3(1) or relevant aspects of the principles in DP3(2).. Substantial weight should be given to compliance with relevant development plan policies when assessing design quality. Policy DM23 of Chelmsford Local Plan states that planning permission will be granted for development that respects the character and appearance of the area in which it is located. The unit would result in an unacceptable physical intrusion which would harm the character and function of the public space. The unit would introduce an unnecessary level of advertisement presence into the area to the detriment of its appearance and resulting in no benefit to the function or vitality of the area. The unit would interrupt the pedestrian flow of the area, creating an unnecessary obstacle for all users of the public highway, and harming the visual connection with the shopping centre entrance. The unit would therefore be detrimental to the character and quality of place and represent a poor design outcome. WEB PBCS090 26/00967/FUL REFULZ The impacts arising from this proposal are contrary to the NPPF and Policy DM23 of the Chelmsford Local Plan. Reason 2 Policy DP3(1) of the NPPF states development proposals should respond positively to their context (the history, character and features of the site and its setting), so that they integrate with and enhance their surroundings. Policy DP3(2) of the NPPF explains that development proposals should contribute to well- designed places and reflect relevant design principles, including: d. Movement; f. Public Space; g. Identity Policy DP3(3) of the NPPF states that development proposals should be refused, if without clear justification, they conflict DP3(1) or relevant aspects of the principles in DP3(2).. Substantial weight should be given to compliance with relevant development plan policies when assessing design quality. Policy HE6(1) of the NPPF states that substantial weight should be given to the conservation of designated heritage assets when assessing development proposals. Policy HE6(4) of the NPPF states that where a development proposal would harm the significance of a designated heritage asset the effect on the asset and its significance should be weighed against any public benefits resulting from the proposal. Strategic Policy S3 of Chelmsford Local Plan states that the Council will conserve and where appropriate enhance the historic environment. When assessing applications for development, the Council will place great weight on the preservation and enhancement of designated heritage assets and their setting. Policy DM13 of Chelmsford Local Plan relates to designated heritage assets. This states that the impact of any development proposal on the significance of a designated heritage asset or its setting, and the level of any harm, will be considered against any public benefits arising from the proposed development. The site lies adjacent to, but beyond, the Central Conservation Area, but the site has a direct influence on the setting of the Conservation Area and Grade II listed buildings 1-3 Grays Brewery. The unit would be visually intrusive due to its location, appearance and size relative to the attributes of the space which transitions seamlessly with the Central Conservation Area. The unit does not represent a material public benefit by reference to the nature of the advertising and the presence of an existing advertising unit a mere 35m from this proposed lo

From the council's decision notice.

Application type

Full

Scale / size

Small

Validated

15 July 2026

Consultation expiry

28 August 2026

Consultation end

28 August 2026

Target decision date

9 September 2026

Statutory period

56 days

Planning Portal ID

PP-15037104

Documents

15