Gloucester Road Service Station 410 - 424 Gloucester Road Horfield Bristol BS7 8TX

1. 1.The proposed advertisement, by virtue of its illuminated nature and overall design, siting and appearance would represent a prominent and incongruous, poor quality, visually intrusive addition to the townscape which will detrimentally impact upon the character and appearance of the street scene and surrounding area. The proposal would therefore not safeguard the amenity of existing development and would have a negative impact on the appearance of the built and natural environment. The proposed development is therefore contrary to the Town and Country Planning (Control of Advertisements) Regulations 2007, the National Planning Policy Framework (2024), Core Strategy (2011) Policy BCS21 (Quality Urban Design) and Site Allocations and Development Management Local Plan (2014) Policies DM26 (Local Character and Distinctiveness), DM28 (Public Realm) and DM29 (Design of New Buildings).
2. 2.The proposed advertising display, by virtue of its presence and digital nature, is considered to be prejudicial to road safety, contrary to Paragraph 68 of the Planning Practice Guidance on advertising and the Advertisement Regulations. Its potential to distract road users and create conflict would be detrimental to the safe and efficient operation of Bristol's highway network. As such, the proposal is considered to be in conflict with Policy BCS10 and BCS13 of the Core Strategy (2011), Policies DM23 and DM28 of the Site Allocations and Development Management Policies (2014), and Section 9 of the National Planning Policy Framework (2024).

From the council's decision notice.

Postcode

BS7 8TX

Date validated

2 June 2026

Consultation end

20 July 2026

Target decision date

28 July 2026

Documents

14