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Quarella Road (Junction with Boulevard de Villenave D’Ornon A4061) Bridgend CF31 1JN

A/26/2/ADVAdvertisement applicationRefused
Advertisement consent

Refused on 14 April 2026

Council decision: Refusal (advert)3 reasons for refusal

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Installation of digital advertisement hoarding

Received
22 January 2026
  1. Received22 Jan
  2. Validated23 Jan
  3. Consult.
  4. Target
  5. Decided14 Apr

Decided in 81 days (council typically 91)

About this application

This is an advertising consent application at Quarella Road (Junction with Boulevard de Villenave D’Ornon A4061) Bridgend CF31 1JN. Bridgend has handled 121 applications of this type. This one was decided in 82 days, 9 days quicker than Bridgend's typical decision time. There are no previous applications recorded at this address. We hold 415 applications in total for the CF31 postcode area.

87% of advertising applications at Bridgend County Borough Council were approved. Across all application types, the council typically decides in about 13 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. The proposed advertisement would, by reason of its size, inappropriate siting and design, constitute an unduly prominent and visually obtrusive feature to the detriment of the visual amenities of the locality including the nearby Arc Building and the Bridgend Conservation Area, contrary to the aims of Policies SP3 and SP18 of the Bridgend Replacement Local Development Plan (2024) and advice contained within Planning Policy Wales 12 (Feb. 2024).
  2. The proposed digital sign would, by reason of its size, illumination and siting, create a distraction to highway users at a busy junction with turning movements to and from Quarella Road and Boulevard De Villenave within close proximity to pedestrian crossing facilities to the detriment of highway and pedestrian safety, contrary to Policies SP3 and SP5 of the Bridgend Replacement Local Development Plan (2024) and advice contained within Planning Policy Wales 12 (Feb. 2024).
  3. The application submission contains insufficient details and specifications of the proposed sign in terms of its height and advertisement content to enable a full assessment of all highway safety considerations to be made.

From the council's decision notice.

Application details

Postcode
CF31 1JN
Application type
Advertisement application
Scale / size
Medium
Parish
Bridgend Town Council

Planning application dates

Date validated
23 January 2026
Application expires
20 April 2026

Applicant and agent

Agent address
Amon Yiu One Chapel Place London W1G 0BG

Planning decision

Statutory period
87 days

Additional information

Documents
11

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Source: Bridgend

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