Grass verge between Car Wash and KFC Land south of A48 Hernston Business Park Bridgend CF31 3XX
Refused on 1 December 2025
Council decision: Refusal (advert)2 reasons for refusal
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Proposal
Proposal for the erection of a freestanding D48 digital 'billboard' advertising poster
- Received
- 7 October 2025
- ReceivedReceived7 Oct
- ValidatedValidated9 Oct
- Consult.Consultation
- TargetTarget Date
- DecidedDecided1 Dec
Decided in 53 days (council typically 91)
About this application
This is an advertising consent application at Grass verge between Car Wash and KFC Land south of A48 Hernston Business Park Bridgend CF31 3XX. Bridgend has handled 121 applications of this type. This one was decided in 55 days, 5 weeks quicker than Bridgend's typical decision time. There are no previous applications recorded at this address. We hold 415 applications in total for the CF31 postcode area.
87% of advertising applications at Bridgend County Borough Council were approved. Across all application types, the council typically decides in about 13 weeks (median).
Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street
Why it was refused
- The proposed advertisement, by reason of its size, inappropriate siting and design would constitute an unduly prominent and visually obtrusive feature to the detriment of the visual amenities of the locality contrary to the aims of Policy SP3 of the Replacement Local Development Plan (2024) and the aims of Planning Policy Wales 12 (Feb. 2024).
- The proposed advertisement, by reason of its size, location and the changing/rotating nature of the digital display, would be detrimental to the safety of pedestrian and vehicular traffic using the adjoining highways at this busy urban junction, contrary to Policy SP5 of the Replacement Local Development Plan (2024).
From the council's decision notice.
Application details
- Postcode
- CF31 3XX
- Application type
- Advertisement application
- Scale / size
- Medium
- Parish
- Bridgend Town Council
Planning application dates
- Date validated
- 9 October 2025
- Application expires
- 1 January 2026
Applicant and agent
- Agent address
- 1 Chapel Place London W1G 0BG
Planning decision
- Statutory period
- 84 days
Additional information
- Documents
- 5
Site constraints
Source: Bridgend
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Around this site
Nearby applications
- Unit 2 Hernston Retail Park Waterton Bridgend CF31 3NDP/26/8/FUL · FullRefused0.0 mi
- Land at Wickes car park Waterton Bridgend CF31 3XXP/23/287/DOC · ConditionsAwaiting decision0.1 mi
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- Heronston Barn Cottage, Hernston Lane, Bridgend, CF31 3AXP/25/692/LAE · AmendmentApproved0.2 mi
- 60 Priory Avenue, Bridgend, CF31 3LRP/26/59/FUL · FullApproved0.3 mi
For applicants and trades
Contractors near this project
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Planning something similar?
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