111-115 Salusbury Road, London, NW6 6RG

26/1305Advertisement consentApproved

Approved on 20 July 2026

Council decision: Permission GrantedDelegated (officer decision)5 conditions

Approximate site (title boundary)

Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Installation of 1x externally illuminated static projecting sign and 1x internally illuminated static fascia sign.

Received: 22 May 2026
Decision level: Delegated (officer decision)
Council: London Borough of Brent
Ward: Queens Park
Agent: Iceni Projects Ltd

ReceivedReceived22 May
ValidatedValidated22 May
Consult.Consultation2 Jul
TargetTarget Date
DecidedDecided20 Jul

Decided in 59 days (council typically 56)

About this application

This is an advertising consent application at 111-115 Salusbury Road, London, NW6 6RG. Brent has handled 150 applications of this type. This one was decided in 59 days, 3 days longer than Brent's typical decision time. The site is in a conservation area. There have been 11 other applications at this address. In the past year there have been 261 applications across Queens Park. We hold 3,470 applications in total for the NW6 postcode area.

84% of advertising applications at London Borough of Brent were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode: NW6 6RG
Application type: Advertisement consent
Scale / size: Small

Planning application dates

Date validated: 22 May 2026
Consultation expiry: 2 July 2026
Neighbour consultation end: 2 July 2026
Last date for comments: 20 July 2026

Applicant and agent

Agent: Iceni Projects Ltd
Agent address: Da Vinci House, 44 Saffron Hill, London, EC1N 8FH

Planning decision

Case officer: Sarah Dilley

Additional information

Planning Portal ID: PP-14956795
Comments: 0
Documents: 8
Constraints: 3

Site constraints

Checking the site

2/3

Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

Conservation area: Queens Park+1 more
Article 4 direction: Article 4 for HMOs+1 more
Registered park and garden: Paddington CemeteryPart of the site
Brownfield land register: 111, Salusbury Road, NW6 6RGRegister site at or near this address · +1 more
Flood zone 1: Low probability (rivers and sea)

Also checked, none recorded (20)

flood storage areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

2026
22 May
Installation of 1x externally illuminated static projecting sign and 1x internally illuminated static fascia…
This applicationApprovedAdvertisement consent26/1305
2026
18 May
Details pursuant to condition 8 (plant noise assessment) and 15 (site investigation) of Full Plan...
ApprovedDischarge of conditionsFiled alongside26/1248

Planning history at this site

10 other applications at this property, newest first.

Source: Brent

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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Consultants on this application

Iceni Projects Limited · Agent for this application

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