Street Record, Cricklewood Broadway, London

26/0802Consent to display an advertisementRefused

Advertisement consent

Refused on 22 May 2026

Proposal

Advertisement consent for installation of 2x internally illuminated LCD display screens to bus shelter on pavement outside 149 Cricklewood Broadway, NW2

Submitted: 27 March 2026
Council: London Borough of Brent

ReceivedSubmitted27 Mar
ValidatedValidated
Consult.Consultation
TargetTarget Date
DecidedDecided22 May

Decided in 56 days (council typically 56)

About this application

This is a planning application for signage at Street Record, Cricklewood Broadway, London. Brent has handled 42 applications of this type. This one was decided in 56 days. The site is in a conservation area. There have been 11 other applications at this address. In the past year there have been 121 applications across Cricklewood & Mapesbury.

83% of consent to display an advertisement applications at London Borough of Brent were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

The proposed illuminated LCD display screens to allow motion advertising, by reason of the animated content and insufficient site-specific evidence demonstrating that such displays can be operated safely, would result in unacceptable harm to highway safety through increased driver distraction, given the site’s location on a busy distributor road with high levels of pedestrian, cycle and vehicular activity and proximity to multiple bus stops. The proposal is therefore contrary to Policies DMP1 and BT2 of the Brent Local Plan (2019–2041) and fails to accord with Transport for London’s “Guidance for Digital Roadside Advertising and Proposed Best Practice”.

From the council's decision notice.

Application details

Application type: Consent to display an advertisement

Site constraints

Checking the site

2/3

Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

Article 4 direction: Article 4 for HMOs
Flood zone 1: Low probability (rivers and sea)

Also checked, none recorded (23)

flood storage areas, conservation areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Planning history at this site

12 other applications at this property, newest first.

Source: Brent

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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