473 High Road, London, NW10 2JH

26/0704Advertisement consentApproved

Approved on 12 May 2026

Council decision: Permission GrantedDelegated (officer decision)2 conditions

Approximate site (title boundary)

Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Advertisement consent for installation of 1x internally illuminated double faced totem sign, 3x internally illuminated fascia signs and 2x non illuminated vinyl signs

Received: 19 March 2026
Decision level: Delegated (officer decision)
Council: London Borough of Brent
Ward: Roundwood
Agent: The Harris Partnership

ReceivedReceived19 Mar
ValidatedValidated19 Mar
Consult.Consultation5 May
TargetTarget Date
DecidedDecided12 May

Decided in 54 days (council typically 56)

About this application

This is an advertising consent application at 473 High Road, London, NW10 2JH. Brent has handled 150 applications of this type. This one was decided in 54 days. The site is in a conservation area. There have been 9 other applications at this address. In the past year there have been 99 applications across Roundwood. We hold 4,511 applications in total for the NW10 postcode area.

84% of advertising applications at London Borough of Brent were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode: NW10 2JH
Application type: Advertisement consent
Scale / size: Small

Planning application dates

Date validated: 19 March 2026
Consultation expiry: 5 May 2026
Neighbour consultation end: 5 May 2026
Last date for comments: 14 May 2026

Applicant and agent

Agent: The Harris Partnership
Agent address: 101 London Road, Reading, RG1 5BY

Applicant company

Aldi Stores Limited

Company number 02321869

Status: Active
Type: Private limited company
Incorporated: 25 Nov 1988 (37 years old)
Nature of business: Retail sale in non-specialised stores with food, beverages or tobacco predominating; Activities of head offices
Registered office: Warwickshire

Accounts overdue

86 other planning applications by this company in Mid Kent, Medway, Richmond and 39 more councils.

S/26/1342 · Swindon · Unit 1 Shaw Road Shaw Swindon SN5 7EZ
P/26/1323 · South Lanarkshire · Aldi School Avenue Cambuslang G72 8PJ
PLA-2026-002148 · Manchester · 580 Altrincham Road Manchester M23 9SR
CH/26/291 · Cannock Chase · ALDI, Unit 6 To 7, CHASE GATEWAY, Victoria Street, Hednesford, Cannock, WS12 1DU
262534 · Wokingham · Aldi Foodstore Gazelle Close Winnersh RG41 5HH

View on Companies House

Company information from Companies House.

Additional information

Planning Portal ID: PP-14793588
Comments: 0
Documents: 6
Constraints: 4

Site constraints

Checking the site

2/3

Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

Article 4 direction: Article 4 for HMOsPart of the site · +1 more
Brownfield land register: B&M Homestore & Cobbold Industrial EstateRegister site at or near this address
Flood zone 1: Low probability (rivers and sea)

Also checked, none recorded (22)

flood storage areas, conservation areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

Planning history at this site

9 other applications at this property, newest first.

Source: Brent

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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