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Phase 3A (Block N) - Land Former Ace Corner, North Circular Road, Stonebridge, London, NW10 7UD

23/2443Advertisement consentPermitted

Proposal

Proposed erection of four advertisements to the external elevations of the Generator buildings: 3x display of 'Segro Logo' to be installed on northern, southern and western elevation and 1x display of building name 'Segro V-Park Grand Union'

Received
19 July 2023
Decided
20 September 2023 · Permission Granted
Decision level
Delegated (officer decision)
Ward
Alperton
Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

  1. Received19 Jul
  2. Validated19 Jul
  3. Consult.22 Sep
  4. Target
  5. Decided20 Sep

Decided in 63 days (council typically 56)

8 weeks typical decision time in Brent84% of advertising applications approved

This is an advertising consent application at Phase 3A (Block N) - Land Former Ace Corner, North Circular Road, Stonebridge, London, NW10 7UD. Brent has handled 155 applications of this type and approves 84% of them, typically deciding them in 56 days. This one was decided in 63 days, 7 days longer than Brent's median. The site is in a conservation area. There are no previous applications recorded at this address. In the past year there have been 88 applications across Alperton. We hold 3,299 applications in total for the NW10 postcode area.

Application Details

Reference
23/2443
Address
Phase 3A (Block N) - Land Former Ace Corner, North Circular Road, Stonebridge, London, NW10 7UD
Postcode
NW10 7UD
Local Authority
Brent
Application Type
Advertisement consent
Scale / Size
Small
Decision Status
Permitted
Current Status
Decided
Ward
Alperton

Applicant & Agent

Agent
Quod
Architect ProfileQUOD LIMITED
Agent Address
21 Soho Square, London, W1F 3QP

Planning Application Dates

Date Received
19 July 2023
Consultation Expiry
22 September 2023
Date Decided
20 September 2023
Date Validated
19 July 2023
Date Submitted
19 July 2023
Neighbour Consultation End
22 September 2023
Last Date for Comments
20 September 2023

Planning Decision

Decision
Permission Granted
Decided By
Delegated Team Manager

Publicity

Appeal

Additional Information

Planning Portal ID
PP-12269206
Comments
0
Documents
10
Constraints
5
Coordinates
51.540104, -0.279071
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: Brent

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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Planning constraints

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)Part of the site
  • Article 4 direction: Article 4 for SIL and LSIS - Strategic Employment AreasPart of the site
Also checked, none recorded (23)

flood storage areas, conservation areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

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