Land rear of 1-6, NCR Business Centre, Great Central Way, London, NW10 0AB
Proposal
Proposed erection of 2x internally illuminated 24-sheet LED advertising displays.
- Received
- 12 April 2023
- Decided
- 30 August 2023 · Permission Refused
- Decision level
- Delegated (officer decision)
- Council
- London Borough of Brent
- Ward
- Stonebridge
Boundary © HM Land Registry, © Ordnance Survey · details
This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.
- ReceivedReceived12 Apr
- ValidatedValidated12 May
- Consult.Consultation9 Jun
- TargetTarget Date
- DecidedDecided30 Aug
Decided in 110 days (council typically 56)
This is an advertising consent application at Land rear of 1-6, NCR Business Centre, Great Central Way, London, NW10 0AB. Brent has handled 150 applications of this type and approves 85% of them, typically deciding them in 56 days. This one was decided in 140 days, 12 weeks longer than Brent's median. The site is in a conservation area. There have been 3 other applications at this address. In the past year there have been 76 applications across Stonebridge. We hold 4,462 applications in total for the NW10 postcode area.
Application Details
Applicant & Agent
Planning Application Dates
Planning Decision
Publicity
Appeal
Additional Information
Source: Brent
Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.
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Planning history at this site
3 other applications at this property, newest first.
- 20248 Nov
Details pursuant to condition 4 (construction logistics plan) of Advertisement consent reference 24/0522
ApprovedDischarge of conditions24/3184 - 202428 Feb
Erection of one internally illuminated, 16-sheet LED advertising display (amended)
ApprovedAdvertisement consent24/0522 - 20197 Mar
Replacement of existing internally illuminated sign with LED display.
ApprovedAdvertisement consent19/0852
Planning constraints
Designations that overlap or adjoin the site outline.
- Article 4 direction: Article 4 for HMOs+1 more
- Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (23)
flood storage areas, conservation areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
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