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Advertising Hoarding At Site Of The Reservior 469, Lichfield Road, Nechells, Birmingham, B6 7SS

2026/03287/PAAdvertisementRefused
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Refused on 20 October 2026

Council decision: REFUSE1 reason for refusal

Approximate location: the centre of the postcode, not the exact property.

Proposal

Display of no.1 internally illuminated intermitent hoarding advertisment

Received
17 June 2026
Ward
Nechells
  1. Received17 Jun
  2. Validated17 Jun
  3. Consult.
  4. Target12 Aug
  5. Decided20 Oct

Decided in 125 days (council typically 56)

About this application

This is a planning application at Advertising Hoarding At Site Of The Reservior 469,Lichfield Road,Nechells,Birmingham,B6 7SS. Birmingham has handled 52 applications of this type. This one was decided in 84 days, 4 weeks longer than Birmingham's typical decision time. There are no previous applications recorded at this address. In the past year there have been 54 applications across Nechells. We hold 106 applications in total for the B6 postcode area.

90% of advertisement applications at Birmingham City Council were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Why it was refused

  1. The advertisement, by virtue of its location within close proximity to traffic signals at the junction at Litchfield Road and Cuckoo Road and its double-sided full motion illumination display, would cause additional distraction to vehicle users and would have an unacceptable detrimental impact on highways safety. As such it is contrary to Policy PG3 and TP44 of the Birmingham Development Plan (2017), Policy DM7 of the Development Management in Birmingham DPD (2021), Design Principle 3 and Streets and Spaces City Manual note SS-6 of the Birmingham Design Guide (2022).

From the council's decision notice.

Application details

Postcode
B6 7SS
Application type
Advertisement

Planning application dates

Date validated
17 June 2026
Target decision date
12 August 2026

Planning decision

Case officer
Harjap Rajwanshi

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Flood zone 3: High probability (rivers and sea)
  • Article 4 direction: City Wide Hmo
Also checked, none recorded (23)

flood storage areas, conservation areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Birmingham

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