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255 Alum Rock Road Birmingham B8 3BJ

2026/01495/PAAdvertisementRefused
Advertisement consent

Refused on 15 May 2026

Council decision: REFUSE1 reason for refusal

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of internally illuminated digital LED billboard

Received
23 March 2026
Ward
Alum Rock
  1. Received23 Mar
  2. Validated23 Mar
  3. Consult.
  4. Target
  5. Decided15 May

Decided in 53 days (council typically 56)

About this application

This is an advertising consent application at 255 Alum Rock Road Birmingham B8 3BJ. Birmingham has handled 634 applications of this type. This one was decided in 53 days, 3 days quicker than Birmingham's typical decision time. There are no previous applications recorded at this address. In the past year there have been 41 applications across Alum Rock. We hold 1,483 applications in total for the B8 postcode area.

88% of advertising applications at Birmingham City Council were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Why it was refused

  1. By virtue of design and siting, the proposed illuminated billboard would be located in a prominent position which would harm the visual appearance of the host building and would harm the character and visual amenity of the surrounding area. As such, the proposal is contrary to Policy DM7 of the Development Management in Birmingham (DPD), City Note SS-6 of the Birmingham Design Guide (SPD) - Streets and Spaces City Manual, The Town and Country Planning (Control of Advertisements) Regulations 2007 (as amended) and the National Planning Policy Framework.

From the council's decision notice.

Application details

Postcode
B8 3BJ
Application type
Advertisement
Scale / size
Small
District
Ladywood

Planning application dates

Date validated
23 March 2026
Application expires
18 May 2026

Applicant and agent

Architect profile
NASA DESIGN STUDIO LTD
Applicant company

Nashad Jewellers Ltd

Company number 04178630

Status
Active
Type
Private limited company
Incorporated
13 Mar 2001 (25 years old)
Nature of business
Retail sale of watches and jewellery in specialised stores
Registered office
Birmingham
View on Companies House

Company information from Companies House.

Planning decision

Case officer
Daniel Ilott
Statutory period
31 days

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Article 4 direction: City Wide Hmo
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (23)

flood storage areas, conservation areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Birmingham

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