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3-5 Royal London House Holdenhurst Road Bournemouth BH8 8AA

P/25/04283/ADVConsent to display an AdvertisementRefused
Advertisement consent

Refused on 23 December 2025

Delegated (officer decision)1 reason for refusal

Approximate location: the centre of the postcode, not the exact property.

Proposal

Advertisement Consent for replacement shop front - to include 3 x fascia signs and 1 x projecting sign

Received
22 October 2025
Decision level
Delegated (officer decision)
Ward
Bournemouth Central
  1. Received22 Oct
  2. Validated29 Oct
  3. Consult.22 Dec
  4. Target
  5. Decided23 Dec

Decided in 55 days (council typically 63)

About this application

This is an advertising consent application at 3-5 Royal London House Holdenhurst Road Bournemouth BH8 8AA. BCP has handled 181 applications of this type. This one was decided in 62 days. The site is in 2 listed buildings nearby. There has been 1 other application at this address. In the past year there have been 139 applications across Bournemouth Central. We hold 327 applications in total for the BH8 postcode area.

84% of advertising applications at Bournemouth, Christchurch and Poole Council were approved. Across all application types, the council typically decides in about 9 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Why it was refused

  1. The advertisements due to their size, number, colour, appearance, location and illumination would appear incongruous and dominating elements on the building. They would result in visual clutter and would detract from the streamlined appearance of the building and harm appreciation of its architectural composition and features. The overly obtrusive nature of the signs would also detract from the Grade II Listed Building opposite the site. As such, the proposal is contrary to Policies CS39, CS40 and CS41 of the Local Plan: Core Strategy (2012), Policies D4 and D6 of the Town Centre Area Action Plan (2013), Section 66 of the Town and Country Planning (Listed Buildings and Conservation Areas) Act 1990 and the provisions of the NPPF (2024).

From the council's decision notice.

Application details

Postcode
BH8 8AA
Application type
Consent to display an Advertisement
Scale / size
Small

Planning application dates

Date validated
29 October 2025
Consultation expiry
22 December 2025
Consultation start
1 December 2025
Consultation end
22 December 2025

Applicant and agent

Agent address
175 Bristol Road Gloucester GL1 5TG

Additional information

Documents
10

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: Article 4 directions. Ask the council if these matter.

Possibly incomplete for this council: tree preservation orders.

Also checked, none recorded (22)

flood storage areas, conservation areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: BCP

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