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Unit 1 Red Square Retail Park 194 Sompting Road Worthing West Sussex BN14 9GB

AWDM/0761/25Refused
Advertisement consent

Refused on 16 July 2026

Council decision: Refusal2 reasons for refusal

Approximate location: the centre of the postcode, not the exact property.

Proposal

Advertisement Consent for freestanding internally illuminated digital billboard

Received
11 June 2025
Ward
Offington
  1. Received11 Jun
  2. Validated11 Jun
  3. Consult.
  4. Target
  5. Decided16 Jul

Decided in 400 days

About this application

This is a planning application for signage at Unit 1 Red Square Retail Park 194 Sompting Road Worthing West Sussex BN14 9GB. Adur and Worthing has handled 3,003 applications of this type. This one was decided in 400 days, 49 weeks longer than Adur and Worthing's typical decision time. The site is in a conservation area. There has been 1 other application at this address. In the past year there have been 93 applications across Offington. We hold 504 applications in total for the BN14 postcode area.

Why it was refused

  1. The proposed digital LED billboard sign, which would display multiple static advertisements on rotation would, by reason of its size, design, positioning, location, and illumination, represent an unduly prominent and discordant form of advertisement out of keeping with the character and appearance of the streetscene and would result in adverse cumulative impacts when viewed in combination with existing signage. As such the proposal is contrary to policies DM5 and DM6 of the Worthing Local Plan and the relevant paragraphs of the National Planning Policy Framework.
  2. Insufficient information has been provided to determine whether the application would have an unacceptable impact on the safety, reliability and/or operational efficiency of the strategic road network contrary to policy DM15 of the Worthing Local Plan and chapter 9 of the NPPF.

From the council's decision notice.

Application details

Postcode
BN14 9GB
Parish
Not Available

Planning application dates

Date validated
11 June 2025

Planning decision

Case officer
Louise Prew

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (24)

flood storage areas, conservation areas, listed buildings, Article 4 directions, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Planning history at this site

1 other application at this property, newest first.

  1. 2023
    20 Dec

    Erection of a replacement mezzanine floor.

    ApprovedFull ApplicationAWDM/1747/23

Source: Adur and Worthing

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